The Second Annual Bomb Hole Cup


Add The Bomb Hole Cup, April 1 & 2 at Brighton Resort, to your list of spring stoke, pond skims, and gaper days. Boasting an unfathomable 700”+ of snowfall this season, the spring conditions at Brighton promise to be legendary. 

The second annual Bomb Hole Cup is hosted by podcasting duo Chris Grenier and Ethan Stone, both of East Coast origins, relocated to Salt Lake City, UT. Grenier, a.k.a Gren-Diesel, is an X-Games Real Snow gold medalist, seasoned pro, and verifiable encyclopedia of tricks and video parts. Stone, a.k.a E-Stone, has been a man behind the lens for decades, boasting scores of magazine covers, and is also one of the founding fathers of legendary snowboard brand, Technine. The line-up promises to be a who’s who of snowboarding’s history and future.

A far cry from the spin-to-win games, this community gathering is a showcase of style. The event is a celebration of snowboarding and snowboarding culture, bringing amateurs, enthusiasts, and pros together for two days of races, rail jams, and the kind of antics one would expect from a gathering of such magnitude. According to Brighton’s Marketing Director Jared Winkler, last year’s Cup attracted “the most spectators I’ve ever seen at a Brighton event.” This year’s event features a banked slalom on the first day, and a rail jam on the second day. There are separate classes (men’s and women’s) for Groms (14 & under), Hot Shots (15-29), Prime Time (30-39), Stallions (40-49), Veterans(50+), Pros, Vintage Boards (pre-2000), Industry, and Adaptive. This year’s competition will include a Splitboard race and a special class for skiers… as long as they’re on a board. 

Brighton Resort is in prime shape for hosting this annual summit. According to a recent press release, "due to a record breaking amount of snowfall, the resort plans to keep the Milly lift open through May for daily spring terrain park sessions." Dubbed the "Milly Meltdown," the majority of the mountain will close April 30th, but, starting May 5th, Bonus Days will run 9a-2p (weather permitting) on the Milly Lift for all 22/23 Brighton Season Pass holders and 22/23 Ikon Pass holders. Single day lift tickets will remain on sale through May 29th.

The only thing deeper than Brighton's snowpack is the stoke leading up to the Second Annual Bomb Hole Cup

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Northern Michigan ski resort to add 6-person Bubble Chairlift for warm uphill rides

HARBOR SPRINGS, MI - A new kind of fast, innovative ski lift will break ground at The Highlands at Harbor Springs next year.


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Hintertux and Soelden already have slopes open with others making final preparations after the temperatures have dropped and fresh snow has arrived. 





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Brundage Mountain to Replace Centennial Triple Chair



Media Contact:
April Whitney
[email protected]

Brundage Mountain to Replace Centennial Triple Chair
with High-Speed Quad as part of $25-$30 Million in Resort Investments

McCALL, ID (Monday, July 25, 2022) -- Brundage Mountain Resort is pleased to announce that the Centennial Triple Chair will be replaced by a high-speed quad in time for the start of the Winter 2023-24 season. The front side lift upgrade is a key part of the resort’s 10-year improvement plan, which includes a new, modern, day lodge, on-site lodging and an extensive list of on-mountain recreation upgrades. 

The new chairlift – a Dopplmayr 4CLD -- is a high speed, detachable quad. It will have a vertical rise of 1,616 feet and will result in a swift, six-minute ride from base to top terminal. Construction on the new lift will take place in summer of 2023.

The existing Centennial Chairlift, a fixed-grip CTEC triple, was built in 1990, the 100-year anniversary of Idaho’s statehood. The lift expanded Brundage Mountain’s terrain considerably, opening up a large section of southside terrain that includes popular runs like 45th Parallel and Temptation. 

The new lift - which will be called the Centennial Express - will cut the ride time by more than half, from 14 minutes to 6 minutes, and increase uphill capacity from 1300 people per hour to 1800 people per hour. 

“Upgrading the Centennial lift to a high-speed quad does more than just cut down the ride time,” says Brundage Mountain General Manager, Ken Rider. “The loading experience will be so much smoother – especially for families – which will make some of our best terrain infinitely more accessible.” 

“Having two high-speed quads in the base area gives us more flexibility and redundancy for moving people up the mountain, which is especially important on busy days and holidays, and during challenging weather conditions,” says Rider. 

The investment in the Centennial lift is just one piece of a comprehensive improvement plan that dates back to the early 2000’s. The effort picked up steam in recent years after the resort was acquired by a small group of Idaho-based owners.

 “When the new ownership group formed in November 2020, we took a long, hard look at the immediate and future needs of our beloved Brundage Mountain,” says Brundage Mountain President, Bob Looper. “Our priority is to maintain the low-key character of Brundage, while building toward a sustainable future. Keeping lift lines to a minimum and keeping slopes uncrowded is a top priority, and upgrading the Centennial lift is a key first step in improving and expanding our lift infrastructure.”

Additional improvement projects that are already underway include the construction of a new, state-of-the-art Ski Patrol facility and updates to the Ski and Ride School. Those efforts will pave the way for construction of the Mountain Adventure Center portion of the new, modern day lodge to begin as early as this fall. Brundage is also building new employee housing facilities and base area infrastructure this summer and working with CIMBA on a new 8-mile mountain bike trail between Brundage and Bear Basin.

Brundage Mountain plans to invest between $25 to $30 million dollars in the resort over the next 2-3 years and is excited to release more specifics on additional improvement projects in the coming weeks and months. 

A brief outline of the 10-year plan is available here:

Photos and B-roll are available for media use. 
Download here:

Background: Brundage Mountain Resort is steeped in Idaho history and offers a charming, accessible local vibe. Brundage has been providing a high-value, family-friendly skiing experience for more than 60 years.

Known for the “Best Snow in Idaho”, Brundage Mountain is blessed with more than 320 inches of base area snow annually, which creates a consistently satisfying mix of bluebird and powder days throughout the winter season.  

Future improvements at the independently owned resort will expand the on-site recreational experience and complement the endless adventure-based experiences on the vast Payette National Forest in Brundage Mountain’s backyard, all while preserving and enhancing the attributes that make Brundage “The Last Great Place” (Skiing Magazine). 

If you would rather not receive future communications from April Whitney, let us know by clicking here.
April Whitney, On Behalf of Brundage Mountain Resort PO Box 1062, McCall, ID 83638 United States

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Colorado’s Independent Ski Areas Thriving In Shadow Of dueling, Consolidating Resort Giants


In the shadow of battling behemoths, smaller, independent ski areas are thriving.  Arapahoe Basin, Echo Mountain, Loveland, Monarch, Powderhorn, Ski Granby, Silverton Mountain and Wolf Creek all report record visits, and revenues in the last two seasons.

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Amid Controversy, Dream Continues For Chairlift At Former Ski Area In Southern Colorado


It was a contentious winter in the effort to return lift-served skiing to a southern Colorado mountain. But proponents are moving forward with their plans to put passengers on a chairlift at the base of what was decades ago Panadero Ski Area, now publicly owned Cuchara Mountain Park.

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New initiative From Ski Utah Aims To Increase Diversity In Winter Sports


Hawa and Ahmed Dahir spent most of their lives in Salt Lake City, their parents moved from Somalia to the U.S. in 1998, when they were both toddlers.

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Lake Tahoe's Homewood To Become Semi-Private Resort


JMA Ventures President Art Chapman remembers the days when Homewood Mountain Resort had six or eight ticket windows open with lines leading up to each window.

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Epic Pass Fine-Tunes Access, Pricing For 2022-2023 Season


A modest price increase, more choice for multi-day passes, and a monthly no-interest payment plan are among the changes as the Epic Pass for the 2022-2023 winter season comes on the early-season market.

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Massanutten Mountain Expands With New Trails


The expanse of east Rockingham County spread out below Massanutten Mountain — the quiet of the solitary ridge disturbed only by the churning and groaning of heaving machinery and the movement of earth.

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Is This The End Of The Trail Map?


At ski resorts around the country, the familiar paper map is disappearing, as mountains push skiers to use apps and other digital resources. But some skiers are pushing back.

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America’s Chairlift Savant Finishes 22-Year Quest To Ride Every Lift In The U.S.


Peter Landsman fell in love with chairlifts when he first started skiing as a toddler in Washington. 

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Plan To Develop Abandoned Colorado Ski Area Rejected


Those hoping new life would be brought to the abandoned ski area in southern Colorado's Huerfano County will have to keep waiting.

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Ski Resorts Aim For More Efficient Snowmaking Amid Drought


With decreasing snowpack due to drought and climate change, the ski industry has invested millions of dollars in more efficient snowmaking systems.

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Why Montana Is The Hottest Ski And Outdoor Vacation Spot This Winter


For years the mantra of the ski industry has been “bigger is better.”

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Wachusett Mountain President Jeff Crowley: We Will Never Stop Improving


The skiing gem of central Massachusetts, Wachusett Mountain has built an image that has lasted decades.

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A Whole New Way for Skiers to "Get Schooled" This Winter


In an age of continued corporate consolidation in the ski industry, the number of independently owned mountains continues to shrink.  

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Europe‘s Largest Ski Resort Could Destroy Some Of The Last Glaciers In The Alps

Europe‘s Largest Ski Resort Could Destroy Some Of The Last Glaciers In The Alps

A project called "Europe‘s largest contiguous glacier ski resort" has the potential to destroy some of the last wild places in the continent - but people are committed to stopping the development.

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Vermont's Bromley Mountain Ski Resort Powers Up New Solar Array


Encore Renewable Energy and Bromley Mountain Ski Resort announced the completion of a 615kWdc solar project on land owned by Bromley Mountain in Peru, Vermont. The new project, jointly developed by Encore and Tangent Energy Solutions, will generate clean, locally generated solar power and help Bromley reach their sustainability goals. The energized solar array will generate enough electricity to power 70 average households per year and offset the emissions of 120 passenger vehicles annually. 

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Minnesota's Lutsen Mountains In Final Stage Of Expansion Plan Approval


Lutsen Mountains, the largest ski resort in the Midwest, is in the final stage of a seven-year application and review process seeking approval of a Special Use Permit with Superior National Forest to allow ski area expansion on adjacent Forest Service land. Designed to improve the overall skier experience at Lutsen Mountains, the project will significantly increase the amount of skiable terrain, expand the terrain variety available to skiers and snowboarders of all levels, and offer new and improved experiences for resort guests. 

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