Learn To Ski And Snowboard Month 2019 Records Second Best Year Ever
Mountain resorts and newcomers to skiing and snowboarding made history as they came together to celebrate the 11th annual Learn to Ski and Snowboard Month this year. Over one million skiers and riders have taken lessons through the program since its inception, and resort partners provided more than 150,000 beginner lessons during January 2019.
This is the second highest total since several state and regional resort associations started the initiative in 2009.
6,200 lessons happened on Friday, January 11, 2019 at the first “Learn to Ski or Snowboard Day Celebration,” when resorts throughout the U.S. banded together to set a new record for the most beginner lessons taught in one day.
This new concept replaced the attempt in 2016 to set a Guinness record for the World’s Largest Ski/Snowboard Lesson. Strict Guinness rules and regulations prevented the industry from achieving the “official record” even though participating resorts provided more than 6,000 lessons Jan. 8, 2016. In January of that year, resort partners provided a total of just over 164,000 lessons.
Historically, there has been a bump in LSSM participation following an Olympics year and 2019 was no exception. Last year, LSSM programs attracted about 90,000 participants compared to 150,000+ this year. In 2011, there were 75,000 participants compared to 30,000 during the 2010 Olympics year and in 2015 there were 133,750+ participants compared to 74,900 in 2014.
“This was a great year for LSSM”, said Raelene Davis, VP of Marketing for Ski Utah and chair of the initiative. Ski Utah was one of the original-founding members of the initiative along with several others that support the initiative to this day. So may organizations, associations and businesses from all aspects of the industry support this initiative and that is why it has been successful”.
“Early snow certainly helped get newcomers in the mood to learn this year,” she added, “but the established branding of the initiative paid off in spades within the industry and also among consumers. People know that January IS Learn to Ski and Snowboard Month.”